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In the US, Time Spent With Mobile Apps Now Exceeds Desktop Web Access »
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Latest MarketingCharts stories

Top 10 Marketing Charts of the Month – February 2015

This month’s quick-hit set of top charts includes the following topics: smartphone penetration growth; Millennials’ tech expectations; future trends impacting marketers; generational screen preferences; Boomers’ spending trends; brands best meeting consumers’ expectations; digital revenue drivers; B2B content marketing; and B2B frustration with vendors.

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Online Radio’s Reach Continues to Grow

Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM […]

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US Instagram User Estimates, by Age Group, 2013-2019

Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users, according to eMarketer’s latest estimates. The short-term forecast is certainly more bullish than estimates released last year by eMarketer: this year’s forecast calls for 89.4 million US users […]

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Broadband Subs Closing the Gap With Pay-TV

Source: Leichtman Research Group Notes: The top broadband providers – representing roughly 94% of the market – added about 3 million subscribers in 2014, bringing their total to 87.3 million, according to data from Leichtman Research Group. That equates to a total broadband subscriber base of around 93 million. By comparison, the top pay-TV providers […]

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US Smartphone Users’ Interest in Mobile Wallet Activities

Source: UPS / comScore [pdf] Notes: Among online shoppers, roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the latest annual Pulse of the Shopper study from UPS and comScore. Other mobile wallet activities currently used or in consideration by this […]

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