Instagram Use Remains Heavily Concentrated Among Youth

September 30, 2014

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Boomers & Older | Digital | Global & Regional | Social Media | Teens & Younger | Youth & Gen X

Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the 25-34 demo, per the study. Previous research has found a similar skew towards young adults in the US, although the age distribution tends to be slightly older among its tablet users.

About the Data: GWI surveys 170,000 individuals in 32 countries across 4 waves each year

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Instagram Use Remains Heavily Concentrated Among Youth

This article is included in these additional categories:

Boomers & Older | Digital | Global & Regional | Social Media | Teens & Younger | Youth & Gen X

Become a smarter marketer.

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View our privacy policy here

Likely Voters Report Influence of Out-of-Home Ads on Decisions

How Did Video Ad Completion Rates Fare Last Year?

Videogame Advertising Touted for Its Effectiveness

Marketers Say AI’s ROI Isn’t Just About Financial Gain

Where Does CX Fit on CEOs’ Agenda?

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Audience Engagement with Webinars Grew Last Year

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Instagram Use Remains Heavily Concentrated Among Youth

This article is included in these additional categories: Boomers & Older | Digital | Global & Regional | Social Media | Teens & Younger | Youth & Gen X

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This article is included in these additional categories:

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