Source: Opera Mediaworks
Notes: Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4, a significant hike from 37.7% during the year-earlier period. But iOS continues to punch above its weight class in monetization, garnering 51.7% share of revenues while representing just 27.2% share of traffic. The iPad in particular still shows “remarkable monetization capabilities,” itself accounting for 12.5% of total mobile ad revenues despite representing 5% of traffic. Even so, Android’s revenue share has been growing, capturing share from iOS and other platforms.
Related: Mobile Ad Response Seen Differing by Gender, Platform
