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Top 10 Marketing Charts of the Month – April 2016

This month’s quick-hit set of top charts includes the following topics: youth & TV viewing; radio listening trends; digital media consumption; teens’ top social networks; B2B brand post engagement rates; marketers’ top priorities and strategic programs; characteristics of top performers; brands’ “authenticity deficit”; and Amazon search ranking factors.

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Americans’ Financial Concerns On the Rise

American adults financial worries have increased from last year, and their top concerns have trended upwards for the past couple of years now, per results from Gallup’s latest annual “Economy and Personal Finance” survey. The top concerns for adults this year again is not having enough money for retirement, cited as a worry by 64% […]

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The Metrics B2B Marketers Want to Tie Content to Revenue

Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs find that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. […]

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Which Video Ad Creative Resonates Most With Youth?

Brands and agencies generally feel that informational ads are more effective than humorous ones, per recent research. A new study from Yahoo appears to prove them right… to an extent. Yahoo’s research indicates that while comedic ads drive the biggest brand familiarity conversion lift for Millennials (against the total audience) and dramatic ads the largest […]

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So How Many Millennials Are There in the US, Anyway? (Updated)

Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals¬†to the ways in which they use their phones. Those analyses are all helpful in their own right, but – ¬†stepping back to the […]

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