iPhone users are far more likely than Android or Blackberry device users to use Wi-Fi, finds Jumptap in an April 2012 report. Looking at data from its network of more than 107 million unique visitors in March, Jumptap found that iPhone users were 66% more likely to use Wi-Fi than Android users (58% vs. 35%), and 41% likely to do so than Blackberry owners (58% vs. 41%). The study notes that this makes iPhone users ripe for geo-targeted campaigns, as Wi-Fi offers strong location data.
April 2012 data from comScore finds a similar trend. Basing its analysis on census-level behavioral data from comScore Device Essentials, the comScore report finds that within the US just 29% of unique iPhones browse only via mobile networks, compared to 71% that browse via both mobile and Wi-Fi networks. By contrast, only 32% of Android phones used both connections, while 68% browsed only via networks.
Looking at carriers, Jumptap found that AT&T was tops among iPhone users in March, at 22%, ahead of Verizon (13%) and Sprint (5%). AT&T and Sprint were equal (both at 15%) among Android users, behind other carriers (20%), while Verizon (16%) led among Blackberry users, also trailing other carriers (27%).
Not surprisingly, given the Jumptap results, comScore’s data shows that within the US, smartphones on the AT&T network are more likely to browse via the network and WiFi than just via the network (58% vs. 42%). This trend was reversed among the other carriers measured, with network-only browsing taking the lead among Verizon (68%), T-Mobile (68%), and Sprint (71%) network users.
Meanwhile, March 2012 data from Localytics reveals that strong utilization of Wi-FI is not limited to iPhone owners, but is common among iPad users, too. Examining iPad usage of applications with Localytics app analytics from the launch of the 3rd-generation iPad until the report, Localytics found that just 6% of iPad sessions were via a cellular network. Some of this is attributable to the finding that 89.7% of the devices were Wi-Fi, compared to 8.8% that were 3G-enabled, and 1.5% that were 4G-enabled. Even so, among 3G-enabled devices, Wi-Fi usage stood at 55%, while among 4G-enabled devices, Wi-Fi usage was a higher 64%.
April 2012 data from Chetan Sharma supports the Localytics finding, with the analysis indicating that 90% of tablets in 2011 used Wi-Fi only.
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