IT professionals cite social media as the most trustworthy online source of information when making purchasing decisions, according to the inaugural IT Social Media Index, which measures social media consumption trends among IT decision-makers and influencers.
Launched by online professional community ITtoolbox and PJA Advertising + Marketing, the study also seeks to determine how social media tools and user-generated content are used to evaluate IT purchasing decisions.
Among the key findings of the study:
Other survey findings:
About the study: In May 2007, the survey was distributed to more than 400,000 IT professionals around the world. More than 2,000 IT professionals responded, including C-level IT executives, business managers, IT analysts, and administrators and software developers.
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.