US e-commerce spending grew by 14% year-over-year in Q1, marking the 18th consecutive quarter of double-digit growth dating back to Q2 2010, according to data recently released by comScore [download page]. Indeed, digital commerce (desktop and mobile combined) accounted for roughly 1 in every $7 (14.7%) of consumers’ discretionary spending in Q1, the highest figure on record, per comScore’s data.
Mobile continues to be a growing influence on digital commerce, as one might expect. Interestingly, the $11.1 billion spent on mobile commerce in Q1 was the largest figure to-date, even outstripping the Q4 2014 holiday period ($10.7 billion). Mobile now accounts for 15.4% share of total digital commerce spending, up from the previous high of 13% in Q4 2014, and representing strong growth from 11.1% share in the year-earlier period. Not surprisingly, the year-over-year growth rate for mobile commerce (+53%) far outpaced comparable rates for e-commerce (+9%) and discretionary retail overall (+2%).
Still, mobile’s 15% of retail spending lags its share of time spent (59%) with digital retail media. That’s likely related to most mobile owners feeling that it’s more difficult to shop via mobile than via desktop. Specifically, half of smartphone owners surveyed in April said that shopping via smartphones is either somewhat (33%) or significantly (17%) more difficult than doing so via desktop, versus just 14% who find it easier. Likewise, 47% of tablet owners find m-commerce more difficult than desktop e-commerce, compared to 15% who find it easier.
The following list highlights some other key statistics from the comScore report:
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