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How Average Global CPMs Compare Across Social Networks

Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1, reports Salesforce Marketing Cloud [download page] in an analysis of hundreds of millions of impressions and engagements from Marketing Cloud customers using its Advertising Studio platform. However, ads on Facebook boasted average click-through rates about 9 times higher […]

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In-Person Interactions Matter in Financial Services

The physical in-person experience is still critical for financial services interactions, according to a recent report [download page] from Nielsen. In fact, in-person interactions are the most heavily used touch points for consumers when opening a deposit account, cashing or depositing a check in its entirety, and seeking financial advice.

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Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods

Consumers across generations are most likely to use online product reviews to research a consumer goods product or brand before buying, according to a Salesforce Research report [pdf]. Based on a survey of more than 2,000 US adults, the study shows that online reviews and word-of-mouth are considerably more influential to the research process for […]

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Outbound and Inbound Tactics of Equal Importance, Mid-Size B2B Firms Say

Is inbound marketing effective – or at least more effective than outbound marketing? Research from HubSpot (who many believe pioneered the term “inbound marketing”) would have you think so. But a new study from Demand Metric in partnership with Act-On Software [download page] comes to a more balanced conclusion.

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Here Are The Institutions Americans Trust The Most – And Least

US consumers have little trust in most institutions, reports the Global Research Business Network (GRBN) in recently-released study results. Based on US respondents from a 7-country survey covering more than 9,000 respondents, the research indicates that more adults distrust than trust search engines and social media, among others.

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