Marketers’ Most Effective Sources of Data

November 18, 2014

Ascend2-Most-Effective-Data-Sources-Nov2014Source: Ascend2 and Research Partners [download page]

    Notes: The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%), according to a survey of 272 marketing, sales and business professionals from around the world, the vast majority (72%) of whom are B2B-focused. Analytics (60%) emerges as the most effective source of marketing data used by respondents, ahead of website (45%) and email (44%) data. Separately, lack of data quality and completeness easily ranks as the most challenging obstacle to data-driven marketing success, supporting results from other research on this topic.

      Related: Spending Trends in Data-Driven Marketing and Advertising

      Chart-Library-Ad-1

      Explore More Articles.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This