Microsoft ranked behind Google and Yahoo in number of US explicit core searches conducted in October 2010, but showed a higher monthly growth rate, according to comScore qSearch analysis.
More than 16.6 billion US explicit core searches were conducted in October 2010, up 4% from about 16 billion in September 2010. Google Sites ranked first with 11 billion searches (up 4%), followed by Yahoo Sites in second with 2.7 billion (up 2%). Although Microsoft Sites came in third with 1.9 billion explicit core searches, this represented a 7% jump from the previous month’s total.
Rounding out the top five, Ask Network accounted for 598 million explicit core searches followed by AOL LLC Network with 346 million.
Americans conducted 18.4 billion total core search queries in October 2010, up 4% from 17.7 billion in September 2010. Google Sites led with 11.8 billion searches (up 7%), followed by Yahoo Sites with 3.4 billion and Microsoft Sites with 2.2 billion. No other core search entity had significant monthly fluctuation in its core search totals.
Ask Network captured 3.2% of total search queries to come in a distant fourth, followed by AOL LLC Network with 1.9%. Google’s share increased by 1.4 percentage points, primarily due to the impact of Instant Search.
In addition, Google Sites led the US explicit core search market in October 2010 with 66.3% market share, followed by Yahoo Sites with 16.5% and Microsoft Sites with 11.5%. Ask Network captured 3.6% of explicit core searches, followed by AOL LLC Network with 2.1%. No significant changes in market share occurred during the month.
Google’s “powered by” explicit share is composed of searches conducted at Google entities, as well as AOL and most of Ask’s MyWebSearch. Bing’s “powered by” share is composed of searches conducted at Bing entities as well as Yahoo Web Search, YahooImage Search and Yahoo Video Search. Some of Yahoo’s in-channel searches, such as movies and finance, are still provided by Yahoo.
In October 2010, 69.2% of searches carried organic search results from Google, while 23.5% of searches were powered by Bing organic results. Combined, almost 93% of US explicit core searches were powered by Google or Bing during the month.
Strong majorities of adults (68%) and parents (71%) say they would rate the job search engines are doing to protect children’s online privacy as negative, according to a recent survey from Common Sense Media and Zogby International. Forty-three percent of adults and 42% of parents say they would rate the job as poor. One percent of adults, and no parents, rate the job search engines are doing as excellent.
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