Minority of Content Marketers Say They Know Their Content Production Costs

Rundown-Content-Marketing-Efficacy-ROI-Mar2016Source: Rundown

    Notes: Almost 8 in 10 content marketers agree or strongly agree that their team “makes awesome content that our audience loves,” but their enthusiasm surrounding content is decidedly more muted when it comes to questions of ROI and efficiency. For example, only 46% know how much each type of content costs them to produce, and just 18% reported a clear understanding of the ROI their content delivers.

      Related: Marketers, Creating More Content, Say Time Is Now Their Biggest Challenge

        About the Data: The results are based on a survey of 380 US content marketers from a range of industries and company sizes.