Mobile Email CTO Rate Improves in Q1

Yesmail-Email-CTO-by-Device-in-Q1-Jun2015Source: Yesmail [download page]

    Notes: Mobile click-to-open rates have long lagged comparable figures on desktops, but that gap narrowed in Q1, according to Yesmail’s latest quarterly report. With an 8.5% quarter-over-quarter increase to 13.7%, mobile’s CTO was only about 5 points less than desktop’s CTO (-8.6% to 18.6%). The increase may be due to a 13% quarter-over-quarter increase in the use of responsive emails, which comprised 41.6% of messages analyzed in Q1. In fact, mobile devices grew to account for 45% of all email clicks for the quarter.

      Related: Low Click-Through Rates A Top Challenge For Email Marketers