Mobile Now Forecast to Capture the Majority of US Digital Ad Spending This Year

eMarketer-Mobile-Share-Digital-Total-Media-Ad-Spending-2014-2019-Sept2015Source: eMarketer

    Notes: Mobile ad spending is growing at such a rapid clip that eMarketer now predicts that it will capture a majority 52% share of digital ad spending this year, up from its earlier forecast of 49% share. The new forecast translates to mobile capturing about 1 in every $6 spent on media advertising (16.6% share) this year. Mobile’s share of digital ad spend will grow at a slower pace through 2019, when it is forecast to occupy 70% of digital ad spending and 29% of all media ad spend.

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        About the Data: Mobile ad spending includes classified, display (banners and other, rich media and video), email, lead generation, messaging-based and search advertising. Ad spending on tablets is included in the estimate.