Notes: Mobile accounts for slightly more than 35% of digital ad budgets this year, per eMarketer’s estimates, though that varies (among the identified industries) from a low of 26.5% for healthcare and pharma to a high of 37% for retail. Interestingly, auto advertisers are estimated to be allocating 35% of their digital ad budgets to mobile, although comScore figures indicate that mobile accounts for only 24% of adults’ online time with auto content. The same pattern is true for the travel sector (though to a much lesser extent), while mobile appears to be a greater influence in retail content consumption (53% share) than it is in retail ad spending.
Topics: Alternative Connected Devices, Automotive, Connected Device Comparisons, CPG & FMCG, Financial Services, Media & Entertainment, Mobile Phone, Online, Pharma & Healthcare, Retail & E-Commerce, Tablet, Technology, Telecom, Travel & Hospitality
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