Mobile’s Share of Facebook Ad Revenues Continues to Rise

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q42014-Jan2015Source: Facebook [pdf]

    Notes: Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed yet again, to 69%, up from 53% during the year-earlier period. Some 64% of Facebook’s 1.39 billion monthly active users accessed the site daily, with that figure unchanged from a quarter earlier. Nevertheless, that translated to 890 million daily active users (DAUs), of whom roughly 84% were mobile DAUs.

      Related: Trends in American Adults’ Social Networking Use