More than half (53%) of online Americans say the recession is causing them to spend more time on the internet, where they are increasingly researching purchases to suppress impulse buying and shopping for deals that do not include shipping fees or sales tax, according to the latest Consumer Behavior Report from PriceGrabber.com.
Increased time on the internet is helping consumers pass the time in more cost effective ways, the survey found. In terms of the allocation of increased time spent online , the largest percentage (40%) of consumers say they are spending more time comparing prices. Other activities that have seen increases:
In the March 2009 survey, 50% of online consumers indicated that they have made recent efforts to cut back spending because of the weakening US economy. This represents a decrease from a similar survey conducted in October 2008, when 59% of all consumers surveyed answered the same question affirmatively. However, PriceGrabber said that while some consumers are less concerned about cutting back, the majority of consumers remain focused on spending smarter online.
Additional survey highlights:
About the survey: Results are based on a survey of 4,239 online consumers conducted from Feb. 10, 2009, to March 9, 2009. PriceGrabber.com will continue to track online shopping trends and shifts in consumer behavior over the next three quarters. The entire Consumer Behavior Report (pdf) includes the full report on Economic Climate Driving Changes to Consumer Spending.
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