Nearly a quarter of the world’s population (some 1.4 billion people) – will use the internet on a regular basis in 2008 – and that number is expected to surpass 1.9 billion, or 30% of the world’s population, in 2012, according to IDC’s Digital Marketplace Model and Forecast.
“The internet will have added its second billion users over a span of about eight years, a testament to both its universal appeal and its availability,” said John Gantz, chief research officer at IDC.
While the PC is the dominant means of gaining access to the internet, IDC expects the number of mobile devices accessing the internet will surpass the number of online PCs by 2012:
Though Web 1.0 activities like searching, shopping, and sending email will remain popular, Web 2.0 activities, such as watching user-generated videos, posting blogs, and participating in social networks, are quickly capturing the attention and time online of more and more internet users, IDC said.
Among other highlights of IDC’s Digital Marketplace Model and Forecast:
About the study: IDC’s Digital Marketplace Model and Forecast provides worldwide and regional data for a wide range of internet categories and activities. Traditional Web 1.0 categories include internet users, devices using the internet, internet buyers, and B2C and B2B eCommerce. Web 2.0 categories look more closely at what internet users are doing online, with breakouts by activity and gender. The database also includes a detailed look at online advertising spending worldwide. Forecast data for the 2008-2012 period is supplemented by historical data from 2006 and 2007. The Web 1.0 categories include information on more than 40 countries.
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.