37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report released in May 2012. This is a significant rise from 11% who reported having used a mobile payment system in Q4 2011. Among Q1 survey respondents who had used a mobile wallet, the leading solution was PayPal (46%), followed by Amazon (29%), and Google Wallet (18%). The remaining 7% used other options.
Data from the “JiWire Mobile Audience Insights Report” indicates that among mobile owners who comparison shop in-store, the primary reason for doing so is to compare prices with other stores (49%), with men more likely than women to do so (53% vs. 43%). The second most popular reason is to compare prices with the store’s own website (15%), with men also more likely to do so than women (17% vs. 12%). Other reasons for comparison shopping include using a mobile coupon (13%), find colors or other options (10%), or because the item was out of stock (10%).
Breaking down the data by age, the report finds that 25-44-year-olds are the most likely to comparison shop with another retailer (54%) and with the store’s own site (19%), while consumers under 24 are the most likely to look for other colors and options (15%).
Data from a recent TNS survey indicates that 69% of US mobile owners either currently use location-based services (40%) or are interested in doing so (29%), and the JiWire report shows that business travelers in particular are recognizing the value of these applications. In fact, among business travelers, 73% of small business owners report using location-based apps on a daily (57%) or weekly (16%) basis. The story is the same for C-level executives, with 70% reporting either daily (56%) or weekly (14%) use.
Examining attitudes towards local services when conducting business on-the-go, the report finds that 68% of mid-size business travelers and 64% of enterprise business travelers say that booking reservations is an important service to them. Roughly 4 in 10 say that finding nearby business services is important, and about 3 in 10 believe that connecting to their social network and finding entertainment are important services.
About the Data: JiWire’s Mobile Audience Insights Report is based on data from approximately 315,000 public Wi-Fi locations, as well as surveying more than 5,000 US customers randomly selected across JiWire’s Wi-Fi Media Channel from January 2012 to March 2012. JiWire serves advertisements to over 30,000 public Wi-Fi locations in North America and records data from every ad request. The report is based on the ad request data collected from January 2012 to March 2012. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.
Topics: Analytics & Automated, Asia-Pacific, Data-driven, Local & Directories / Small Biz, Men, Mobile Phone, Online, Online & Mobile, Retail & E-Commerce, Social Media, Technology, Telecom, Women, Youth & Gen X
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