Most Effective – and Difficult – SEO Tactics

June 17, 2015

This article is included in these additional categories:

Content Marketing | Digital | Mobile Phone | Search Engine Optimization | Social Media | Tablet

Ascend2-Most-Effective-Difficult-SEO-Tactics-June2015Source: Ascend2 [download page]
Notes: Relevant content creation is by far the most effective SEO tactic, according to a new survey of 286 global marketing, sales and business professionals (71% B2B) from Ascend2 and its Research Partners. Indeed, 72% of respondents cited relevant content as an effective SEO tactic, with keyword/phrase research (48%) in a distant second place. However, relevant content creation is one of the most difficult tactics to execute, per respondents, while keyword/phrase research is one of the easiest.

In other survey results:

  • Changing search algorithms (40%) and budget constraints (38%) are considered the most challenging obstacles to SEO success;
  • More than 7 in 10 respondents feel that their SEO effectiveness is improving either significantly (15%) or modestly (56%); and
  • Some 81% believe that either outsourcing to a specialist (17%) or combining in-house resources and outsourcing (64%) represent the most effective resources for executing SEO tactics.

Related: Search Ranking Factors Data Points to Importance of Quality Content
About the Data: The majority (64%) of survey respondents come from companies with fewer than 50 employees, with 22% hailing from companies with 50-500 employees and the remaining 14% from companies with more than 500 employees.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This