Chart close-up from:
Most Emails Deployed in the Morning – But Best Results Seen in the Evening »

Latest MarketingCharts stories

Which Activities Do Smartphone Owners Prioritize on Their Devices?

Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities, although separately 2 in 3 agreed that they […]

Read more »

4 in 5 TV Households Now Using At Least One On-Demand Service

Some 81% of US households with a TV set have a DVR, get Netflix or use video on-demand (VOD) from a provider, according to the latest annual study of on-demand usage by the Leichtman Research Group (LRG). That represents an increase from 76% of households last year and 70% the year prior.

Read more »

Majority of Americans Projected to Watch Streaming TV This Year

Source: eMarketer Notes: Digital TV viewing is projected to exceed half of the internet-using population this year for the first time, forecasts eMarketer. Some 164.5 million Americans are expected to watch TV shows online via any device at least once a month, representing 50.8% of the population. That figure is forecast to climb to 183.6 […]

Read more »

Magazine Media Audiences Grew by More Than 7% in 2015

Source: The Association of Magazine Media (MPA) Notes: Total magazine media audiences – measured across online and offline channels – grew by 7.1% year-over-year in 2015 to reach almost 1.7 billion, reports the MPA. Magazine brands’ mobile web audiences showed the fastest growth, of 53.1%, followed by video audiences, which grew by 13.8%. Print, including […]

Read more »

Top 10 Marketing Charts of the Month – January 2016

This month’s quick-hit set of top charts includes the following topics: 2016 budget shifts by channel; email marketers’ top initiatives; why consumers share content online; top app download motivations; brands’ most important core values; trends in customer engagement; leading content creation challenges; most common B2B marketing video types; data-driven advertising performance; and size of the […]

Read more »