Most Strategically Important Technologies, According to CEOs

January 23, 2015

This article is included in these additional categories:

Analytics, Automated & MarTech | Data-driven | Digital | Mobile Phone | Privacy & Security | Social Media | Tablet | Technology

PwC-CEOs-Most-Strategically-Important-Digital-Technologies-Jan2015Source: PricewaterhouseCoopers (PwC) [pdf]

    Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization, according to a recently-released survey from PwC. Data mining and analysis (80%) and cyber security (78%) follow closely in consideration, with the Internet of Things (IoT; 65%), socially enabled business processes (61%) and cloud computing (60%) in the next tier of importance. Separately, the study’s results indicate that digital technologies are currently producing the most value in the areas of operational efficiency (88% citing “quite” or “very” high value), data and data analytics (85%), internal/external collaboration (77%) and customer experience (77%).

      Related: How Data Analytics Changes Marketing Campaigns

        About the Data: The results are based on a survey of 1,322 CEOs in 77 countries, fielded between September 25 and December 9, 2014. The Asia-Pacific region (35%) was the most heavily represented, followed by Western Europe (25%). 36% of companies had revenues of $1 billion or more.

        Chart-Library-Ad-1

        Explore More Articles.

        Which Skills Are Important in RevOps?

        Which Skills Are Important in RevOps?

        9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This