Newspapers’ Digital Audience Hits A New Peak. Who’s Reading?

October 3, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Men | Newspapers | Women | Youth & Gen X

Source: Newspaper Association of America (NAA) / comScore [pdf]

Notes: Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014, the highest figure recorded by comScore and an 18% year-over-year increase. That translates to 8 in 10 online adults reading newspaper content online during the month, up from 65% in June 2013. Newspapers’ online reach was greatest among women aged 25-34 (92%), while women aged 18-24 represented the fastest-growing segment (38% year-over-year increase in unique visitors).

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Newspapers’ Digital Audience Hits A New Peak. Who’s Reading?

This article is included in these additional categories:

Boomers & Older | Digital | Men | Newspapers | Women | Youth & Gen X

Become a smarter marketer.

Success!

View our privacy policy here

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Audience Engagement with Webinars Grew Last Year

US B2B Exhibition Industry Nears Pre-Pandemic Levels

Pay-TV Providers Register Substantial Subscriber Losses… Again

CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks

Global Media Price Inflation to Dip Slightly This Year

What Are the Most Popular Event Types Targeted to Prospects?

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Newspapers’ Digital Audience Hits A New Peak. Who’s Reading?

This article is included in these additional categories: Boomers & Older | Digital | Men | Newspapers | Women | Youth & Gen X

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This article is included in these additional categories:

Boomers & Older | Digital | Men | Newspapers | Women | Youth & Gen X