One-Quarter of US Mobile Traffic Suspected of Being Fraudulent in Q1

June 25, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Privacy & Security | Tablet

SolveMedia-Levels-Suspicious-US-Web-and-Mobile-Activity-Q1-2013-Q1-2014-June2014

    Source: Solve Media

      Notes: Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season. Meanwhile, levels of suspicious mobile activity remained relatively flat quarter-over-quarter. Compared to Q1 2013, though, level of suspicious web and mobile activity have increased. Separately, the report notes that 36% of traffic on automotive-specific sites acted suspiciously; the auto sector accounted for 12% share of online ad spend last year.

        Related: 6 in 10 Agency Media Buyers See Negative Impact of Bot Traffic on Campaigns

          About the Data: Solve Media has reported on bot data for the past two years based on insights from the 10,000 publishers in its network across display, video and mobile.

          Chart-Library-Ad-1

          Explore More Articles.

          Which Skills Are Important in RevOps?

          Which Skills Are Important in RevOps?

          9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

          Marketing Charts Logo

          Stay on the cutting edge of marketing.

          Sign up for our free newsletter.

          You have Successfully Subscribed!

          Pin It on Pinterest

          Share This