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Which Survey Invitation Methods Do Consumers Find Most – And Least – Acceptable?

Source: Accelerant Research Notes: American adults are most open to survey invitations via email and least open to door-to-door solicitations, per results from a recent Accelerant Research survey. While fewer than half of respondents believe that survey invitations printed on retail checkout receipts (47%) and delivered via US mail (44%) are completely acceptable, those are […]

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Smartphone Penetration Nears 80% of the US Mobile Market

Source: comScore Notes: Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year.

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Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Source: Facebook Notes: Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook’s almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. […]

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Most Commonly Used Metrics by SaaS Companies

Source: Totango Note: A slight majority (56%) of SaaS professionals are satisfied with the state of their business metrics, per results from Totango’s 5th annual State of SaaS Metrics report. Currently the most commonly tracked customer acquisition metrics are website unique visitors (84%) and the number of new trial or free signups (66%). Churn (80%) […]

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Super Bowl 2016 Data

Close to 190 million Americans are expected to watch Super Bowl 50 on Sunday, reports the NRF, based on a survey of more than 7,000 adults. The 77% of respondents planning to watch the game is the highest percentage in at least the past decade. This year almost one-quarter (23%) of viewers said that the […]

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