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Online Merchants Continue to See Better Value From Paid Than Organic Search Traffic »
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Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices

Smartphones and tablets grew to account for almost half (49%) of global e-commerce site visits in Q2 2016, per a quarterly Monetate analysis [download page] of its clients. In the US, mobile devices reached roughly 48% share of site visits, while in the UK – where mobile recently surpassed 50% of retail e-commerce transactions – […]

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What Are Consumers’ Live Video Viewing Motivations and Frustrations?

Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online. Already, live video is getting a position reception from consumers and an enthusiastic outlook from advertisers. Now, new research [download page] from Yahoo delves into what it calls the […]

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These Are Our Most Popular Smartphone Activities

Almost 8 in 10 Americans who own cell phones own a smartphone, per recent data from comScore, and smartphones’ rapid growth in recent years has led to the devices now accounting for half of all time spent online. So what are the most popular activities on smartphones? A recent report from Forrester Research offers some […]

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Inbound Marketing Priorities Center on SEO, Content

Companies’ top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content distribution/amplification (50%) follow, reflecting the importance of content marketing to inbound projects.

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Streaming Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV

Research has shown several times that subscription video-on-demand (SVOD) services tend to act as a complement to – rather than a replacement for – pay-TV. However, with a sizable share of Millennials identifying as cord-nevers (having never subscribed to pay-TV), new research from The Diffusion Group (TDG) finds that SVOD services are indeed having an […]

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