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Online Shoppers Say Their Path to Purchase is Becoming More Complex, Personal »

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Marketers Struggling to Optimize the Marketing Mix, Quantify ROI

Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today’s array of marketing technologies, a report from DataXu [download page] reveals. Indeed, of 7 challenges identified, marketers were by far the most likely to say that creating the […]

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Ad Volume Hurting the Social Media Customer Experience

Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer Satisfaction Index (ACSI) report [download page]. Despite just a modest 1-point slip to a score of 73 (on a 100-point scale), social media […]

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Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it might be worth shooting for the top, rather than the average.

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Branded Content Seen More Effective Than Pre-Rolls For Various KPIs

Branded content – such as educational online video series or TV show brand integrations – is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent, research from Nielsen has found.

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As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That’s according to a new report from DataXu [download page], which finds 66% of respondents saying that their company currently has a Chief Marketing Technologist in place.

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