When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company finds that for Twitter, posting in the afternoon earlier in the week (1-3 PM Monday through Thursday) gives the best chance at achieving a high click count. Similarly, on Facebook, links posted from 1-4 PM result in the highest average click throughs, with Wednesday at 3 PM proving to be the peak time of the week. By contrast, Friday evening, which is the slowest time on the other platforms, is the optimal time to post on Tumblr, with posts after 7 PM on average receiving more clicks over 24 hours than content posted mid-day during the week.
The post notes that all times are Eastern Standard Time (EST).
Looking at the traffic patterns among the 3 social networks, Bit.ly reveals that Facebook traffic peaks mid-week, from 1-3 PM. Traffic begins to increase around 9 AM, and fades after 4 PM. The peaks of Twitter activity occur from 9 AM through 3 PM, Monday through Thursday. The post suggests that while posting on Twitter when there are many people clicking helps raise the average number of clicks, it does not guarantee the optimal amount of attention, given the increased competition.
In contrast again to activity on Facebook and Twitter, Bit.ly traffic from Tumblr peaks between 7 PM and 10 PM on Monday and Tuesday, with similar traffic on Sunday.
Meanwhile, according to a May 2012 study from Simply Measured, the vast majority of Google+ activity takes place during the work day, with brand posts and total engagement peaking at 9 AM. 10 AM is also a significant hour for brand posts, while the evening hours and early morning hours see the least engagement.
Looking at days of the week, the report finds that brand posts and total engagement peak on Wednesday, with Monday and Thursday following. Saturday and Sunday see the least amount of activity.
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