Mobile devices grew to account for a majority (53%) of Q1 paid search clicks in North America, details Merkle in its recent Digital Marketing Report [download page]. The increase – from 48% share in Q4 2015 – is entirely the result of mobile phones, which have seen sizable jumps in click share in recent quarters.
Indeed, mobile phones alone accounted for 39% share of paid search clicks in Q1 for Merkles North American clients, up from 24% share during the year-earlier period. By contrast, tablets’ share of paid search clicks actually declined during that period, dropping from 18% in Q1 2015 to 14% a year later.
Mobile phones also surpassed tablets in search spend share during Q1, per the report.
In other paid search news:
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