Popular social networking sites such as Facebook, Twitter, and Pinterest attract some segments of the American population more than others, per results [pdf] from a new study from the Pew Research Center’s Internet & American Life Project. While that’s not an earth-shattering revelation by any means, the results do offer some intriguing glimpses into which segments prefer which sites.
Below are some highlights from the study, ordered by popularity of the social network. (Note that all percentages below refer to percentages of internet users, rather than percentage of Americans.)
About the Data: The data is derived from Pew Research Center’s Internet & American Life Project Post-Election Survey, November 14 – December 09, 2012. N=1,802 internet users. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/- 2.6% points for results based on internet users. Facebook figures are based on Pew Research Center’s Internet & American Life Project Omnibus Survey, December 13-16, 2012. Margin of error for Facebook data is +/- 2.9 percentage points for results based on internet users (n=860).
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.