The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Aug. 26, 2011, according to the Retail Email Index from the Retail Email Blog. That’s up 6% week-over-week, up 5% from where it was four weeks ago, and up 21% year-over-year.
The Retail Email Blog says back-to-school messaging has begun to decline, while Labor Day messaging will spike this week. Halloween messaging will continue to slowly build. And holiday season messaging should start to trickle in again after the August lull.
Topics: Analytics & Automated, Asia-Pacific, Brand Metrics, Data-driven, Email, Local & Directories / Small Biz, Media & Entertainment, Online, Privacy & Security, Promotions, Coupons & Co-op, Regulatory, Retail & E-Commerce, Social Media, Technology, Youth & Gen X
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