Retail M-Commerce: Tablet Owners Willing to Spend More Than Smartphone Owners

JiWire-Mobile-Spending-Comfort-Retail-Purchases-Aug2013Recent research has examined the differences between smartphone and tablet shopping behaviors from a variety of different angles, such as how popular shopping activities vary by device and the types of items that are most commonly purchased by device. A new report [download page] from JiWire adds to the research, comparing the amount smartphone and tablet owners are willing to spend when making retail purchases from their devices.

The results indicate that 29% of tablet owners are willing to spend at least $500 on retail purchases from their device, almost double the percentage (16%) of smartphone owners willing to spend that much. Expanding the results out a little, an even half of tablet owners would spend at least $250, compared to 32% of smartphone owners.

Interestingly, fully 22% of smartphone owners would not spend $50 or more from their device.

While the results suggests that tablet owners will spend more on retail purchases than smartphone owners, recent data from Monetate indicates otherwise. During the first quarter of the year, Monetate’s analysis of more than 500 million online shopping experiences revealed that smartphone traffic boasted a higher average order value ($106.98) than desktop ($99.10) and tablet ($98.59) traffic.

About the Data: JiWire’s data is based on a survey of more than 1,300 randomly selected customers from across JiWire’s combined Wi-Fi and mobile advertising platform. The report is based on data collected in June 2013.