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Radio Listening Trends: AM/FM Healthy; Digital & Podcasts Growing

Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey [download page]. The study, which is based on a survey of 39,503 listeners in the US […]

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Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally

Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance Innovation (CIGI) and Ipsos in a survey of more than 24,000 internet users aged 16-64 across 24 countries (18-64 in the US and […]

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Digital Consumers Say Ad Interruptions Online Are Too Frequent

Source: Accenture Notes: Some 84% of digital consumers aged 14 and up around the world agree that advertising interruptions while reading text or watching videos are too frequent, and that figure holds steady across age groups. That’s according to recently-released data from Accenture, which also found that more than 6 in 10 (including 73% of […]

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How Many Emails Do Non-Profits Send Their Subscribers?

Source: M+R [download page] Notes: Non-profits’ email lists and messaging volume both grew in 2015, though response rates declined, per M+R’s 10th annual Benchmarks report, which surveyed 105 participants across 8 sectors. Non-profits sent their subscribers a median average of 49 messages per year, with the largest number (19) of those being fundraising messages (which […]

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Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?

Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are open and honest. While brands fared worst on that measure, they didn’t do much better on others: for example, just 1 in 4 […]

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