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Legacy TV Remains Dominant Screen Activity; Mobile Video to Grow

Consumers’ screen time now totals more than 50 hours a week, says The Diffusion Group (TDG) in announcing the release of new research into smartphone video’s future. Legacy TV continues to be the dominant screen activity, averaging more than 31 hours a week, but future growth seems to be concentrated on social and mobile video.

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The Right People Seen As Important As the Right Technology For Customer Analytics

What has the biggest impact on the ability to use data successfully to understand customers? The right technologies for data collection and analysis are paramount, but having the right people to manage and analyze the data is almost as important, according to a new study [download page] from Econsultancy in partnership with IBM.

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Execs Say The Most Critical Success Factors For Effective Marketing Are…

The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years, according to a study [download page] from Harvard Business Review (HBR) Analytic Services sponsored by Salesforce Pardot. The study adds to a body of recent research emphasizing the importance of […]

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Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook’s dominance as a social sharing destination has […]

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Which Tech Companies Have the Strongest Reputations?

The technology industry has improved to an overall strong reputation this year, though it continues to trail other industries such as the industrial, retail, and consumer sectors, reports the Reputation Institute [download page] in releasing its 2016 rankings within the tech industry. The industry leader also tops the list of top 100 companies overall, and […]

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