Source: eMarketer [download page]
Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below the 48.5% share previously forecast for 2017. Nevertheless, objectives vary widely by industry, with CPG and consumer product digital ad spend heavily weighted towards branding (65% share) and travel to direct response (72% share).
Topics: Automotive, Brand Metrics, CPG & FMCG, Financial Services, Media & Entertainment, Online, Pharma & Healthcare, Retail & E-Commerce, Spending & Spenders, Technology, Telecom, Travel & Hospitality
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.