Some 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day, according to the Pew Internet & American Life Project‘s first major report on online video. Moreover, 74% of broadband users with high-speed connections at home or work watch or download video online.
The growing adoption of broadband, combined with a dramatic push by content providers to promote online video, has helped to pave the way for mainstream audiences to embrace online video viewing, Pew said.
Professional-quality videos are generally preferred to amateur productions, which nevertheless appeal to coveted segments of the young male audience, according to Pew:
Overall, 27% of online video consumers say they watch or download video from YouTube; of those who watch or download videos from more than one location, 29% say YouTube is the place where they view online video most often. Young adults
are almost twice as likely to point to YouTube as a source for online video: 49% of video viewers age 18-29 say they watch YouTube videos.
Other findings from the Pew report on online video:
About the study: Pew Internet & American Life Project surveyed 2,200 adults, age 18 and older, during February 15-March 7, 2007. Some 1,492 of those interviewed were internet users. The Project is an initiative of the Pew Research Center.
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