Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years, according to newly-released data from Janrain. Facebook remained essentially flat with 45% share of logins; the 10% gap between the two leaders was the narrowest since Q2 2011. No other social identity cracked double-digit share in Q4; Yahoo captured 6.2% share, followed by Twitter with 5.7%.
Facebook led all other social networks and email providers across the six industry verticals examined – media, retail, entertainment and gaming, B2B, consumer brands, and music-related sites. Some highlights from those verticals include:
- The share of logins in the B2B space held by Google and LinkedIn each increasing 2% points to 28%, putting them almost on par with Facebook’s leading 30% share;
- Facebook maintaining its sizable lead over Google in the retail vertical, with the former up a point to 62% share and the latter flat at 23% share;
- Yahoo’s share of entertainment and gaming site logins dipping 3 points to 5% share, behind Twitter (9%) and Google (21%) and eclipsed by Facebook (63%);
- Facebook and Google trading 9% share of logins in the music vertical, with the former dropping to 47% share and the latter up to 27% share, followed by Twitter (17% share); and
- Facebook consolidating its lead in the consumer brands space, up 2% points to 57% share, ahead of Google’s 27% share.
