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Social Networking Explodes Worldwide, Facebook User Base Up 153% »
Social Networking Explodes Worldwide, Facebook User Base Up 153%

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Mobile Marketing ROI Has Come A Long Way in the Past Decade, But Email’s Still Tops

Email marketing continues to provide the best ROI of any digital channel, closely followed by SEO, according to Adestra and Econsultancy in their latest Email Marketing Industry Census [download page]. The survey of almost 700 in-house marketers – the majority of whom are UK-based – found close to three-quarters (73%) reporting that email offers a good or […]

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Where is Digital Ad Fraud Having Its Biggest Local Impact?

Fraud accounts for an estimated 6.4% of all digital ad spending in the US – or roughly $8 billion, according to a new report [download page] from Borrell Associates. But ad fraud has a bigger effect in some markets than others: in fact, it represents almost one-tenth of digital ad spending in some local markets, […]

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Do Consumers Think Brands Are Endorsing Ads Appearing Alongside Offensive Content?

Brands that advertise online have growing concerns that their brand’s image may be adversely affected by the placement of ads near certain types of offensive content. How bad is the risk? A new YouGov survey of more than 2,000 US adults reveals that almost one-third of US adults who see an ad alongside offensive content believe that the brand being advertised is endorsing that […]

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The State of Traditional TV: Updated With Q4 2016 Data

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years’ worth of data on Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these quarterly updates, you’re well aware that youth as a whole are watching less traditional TV. So […]

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Consumer Willingness to Pay A Premium for “Green” Products Climbs, Albeit Slowly

Consumers seem more willing to pay a premium and inconvenience themselves for environmentally friendly products in comparison to 2010, says GfK in a new release. But it’s a minor change at best, suggesting that for some, environmental friendliness might hit the heart more than the wallet.

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