Consumers prefer email as a primary method of personal and business communication – and will continue to do so the foreseeable future, despite online threats and the emergence of other channels and Web 2.0 applications, according to a Habeas study.
The 2008 study of consumer attitudes also found that users want more control over their online interactions with businesses and have an increasing level of concern over spam and virus threats reaching them via their mobile devices.
The report found, similar to the previous one, that nearly 60% of users employ two or more personal email addresses, giving a different address to entities they do not trust while maintaining separate accounts for trustworthy sources.
Below, some other highlights from the study:
Online Reputation Management
Online Business Practices to Avoid
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