With the Super Bowl well and truly in the rear view mirror, various analyses have emerged surrounding the performance of the ads aired. Most of these look at the digital reverberation or impact of the commercials – such as post-game search behavior, social buzz – which makes sense given that it will take time to see what type of broader impact the commercials had for advertising brands.
With that in mind, the following list shows the so-called winners and losers among advertisers, at least for the time being. Following this list is another with more audience-focused data.
In other Super Bowl-related data:
Close to 190 million Americans are expected to watch Super Bowl 50 on Sunday, reports the NRF, based on a survey of more than 7,000 adults. The 77% of respondents planning to watch the game is the highest percentage in at least the past decade. This year almost one-quarter (23%) of viewers said that the commercials are the most important part of the Super Bowl, while 45% feel that the game itself is most important.
The 18-24 age group seems to have the most positive feelings about the commercials. They’re more likely than the average respondent to say that:
Meanwhile, this age group is the least likely to feel that advertisers should save their money and pass the savings on to the public (13.6% vs. 16.1%).
Below is a brief list of Super Bowl-related research with links to sources for readers interested in delving more into the stats.
Topics: Automotive, Brand Loyalty & Purchase Habits, Brand Metrics, Creative & Production, Display & Rich Media, Men, Mobile Phone, Most Popular Recent Charts/Stories, Online, Paid Search, Search Engine Optimization, Social Media, Social TV & Multi-Screening, Spending & Spenders, Sports, TV Advertising, TV Audiences & Consumption, Video, Youth & Gen X
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