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What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?

Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices – and smartphones in particular – continue to lag desktops and computers. A new survey from Mapp [download page] provides some insights as to why this is the case.

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1 in 3 Consumers Say Brand Advertising Influences Their Purchases

Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts’ own research into purchase influencers.

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Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…

Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters, according to a survey from eDataSource and The Relevance Group (TRG) [download page]. This is considered the most important competitive tactic used, edging analyst and market research services and tools that […]

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Broadcast TV Ad Spend Focused on Black Audiences Surges

Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there’s been one medium in which ad spending focused on black audiences has markedly grown: broadcast TV.

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Snapchat Cements Its Position As Teens’ Favorite Social Network

Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their favorite social platform, well ahead of the next-closest competitor, Instagram (24%).

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