We recently reported on Facebook’s growing average revenue per user (ARPU), which Ampere Analysis notes has increased sixfold in the US between 2012 and 2016 (to almost $20). We decided to take a look at Facebook’s earnings reports from another perspective, comparing ad revenue growth worldwide with audience growth to show just how much the marketing community has embraced Facebook advertising.
The results, shown in the chart above (click to enlarge), mostly speak for themselves. But here are a couple of quick takeaways:
Here’s the same chart, but specific to the US and Canada and limited to the past 2 years.
A couple of takeaways from this chart:
With these rate of increases, it’s no surprises that Facebook itself now controls 5% of global advertising spending!
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