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A Stark Choice: Traditional TV or Streaming Video?

Recently, an IAB study [pdf] released in conjunction with the NewFronts was greeted with much press proclaiming that viewers now prefer digital video to primetime TV. (The actual results weren’t quite as clear, but did show that users of TV and original digital video tended to associate the latter more with terms such as “innovative,” […]

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Programmatic Gaining Interest Among B2B Media Buyers

B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey [download page] from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers and planners with access to the SRDS Business Media Advertising Source, the survey indicates that almost 2 in 3 buy digital display advertising programmatically for B2B […]

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US Adults Are Familiar With PR and Product Placement, In the Dark About Content and Native

The vast majority of US adults are very or somewhat familiar with social media (88%) and public relations (73%) and a majority are also familiar with product placement (56%) and editorial content (52%), per survey results from The Harris Poll. But terms like content marketing (29% familiar), earned media (15%) and native advertising (15%) leave […]

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Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail Category

Newly-released data from comScore supports what may be an intuitive point about e-commerce purchases: mobile purchases tend to be higher for relatively cheap and low consideration products such as video games, movies, and digital content, and lower for more expensive categories such as computer hardware. Interestingly, the data shows that the categories with the highest […]

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Friday Research Wrap, 5/20/16

Total luxury spending by affluent consumers globally is expected to decline by 0.9%, but Millennials will up their spending by 8%, reports YouGov in its 2016 inaugural Affluent Perspective Global Study [pdf]. That might suggest a greater focus on young affluents, except that Boomers and Gen Xers are expected to collectively spend more than 4 […]

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