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Today’s CMO: Relatively Young, With the Shortest Tenure in the C-Suite

It may be the age of marketing, as leading marketers increasing influence product innovation and new business models, move away from a cost-center perception, and expand into strategic business leadership. But CMOs have less time to work their magic than other members of the C-suite, according to a Korn Ferry study.

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9 in 10 Digital Marketers Include Video in Their Mobile Marketing Plans

Seeking to capitalize on a growing consumer trend in mobile video viewership identified in a recent AOL survey, some 89% of digital marketers use or plan to use video for mobile marketing, according to a new YouAppi study. The most common uses are video for social media and in-app videos (each by 48% of respondents), […]

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Analysis Reveals Generational Differences in Brand Engagement on Social

It’s probably not too surprising to learn that Millennials (49%) are twice as likely as Boomers (25%) to follow brands on social media. But it is more interesting to see that different age groups hold different reasons for following brands, as well as for unfollowing them. A new report from Sprout Social sheds some light […]

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B2B Firms Upping Brand Investments, Committed to Brand-Related Research

The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That’s according to a recent report [download page] from Spencer Brenneman LLC, which also found virtually all […]

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Boomers and Silents Represent 70% of the Wealth and Affluent Market

Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains. In fact, new data from Phoenix Marketing International (PMI) indicates that roughly 70% of the wealth and affluent market (those with investable […]

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