This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths’ biggest purchase influencers; most hated online ads; marketers’ biggest challenge; CMOs’ evolving role; the rise of social media stars; top Gen Z shopping categories; e-commerce site purchase timing; leading personalization tactics; and planned martech investments.
The PDF can be accessed here.
Also, don’t forget about our newest study, Advertising Channels With the Largest Purchase Influence on Consumers.
Topics: Analytics & Automated, Automotive, Boomers & Older, Content Marketing, Creative & Production, Customer Relationship Management, Customer Service & Experience, Direct Mail, Display & Rich Media, Email, Food & Restaurants, Innovation, Internal Collaboration, Magazines, Marketing Budgets, Media & Entertainment, Mobile Phone, Newspapers, Online, Out-of-Home, Paid Search, Personalization, Programmatic & Real-Time Bidding, Radio, Retail & E-Commerce, Return on Investment, Social Media, Sponsorships, Staffing, Tablet, Technology, Teens & Younger, TV Advertising, TV Audiences & Consumption, Video, Videogames, Word of Mouth, Youth & Gen X
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