Top Stated Reasons For Abandoning A Mobile Transaction

Jumio-Top-Reasons-Abandoning-Mobile-Transaction-Aug2015Source: Jumio

    Notes: A majority (56%) of US smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013. Among those who have abandoned a mobile transaction, purchase uncertainty (45%) was the top reason cited, followed by slow load times (36%) and difficulty with navigation (31%). These usability concerns appear to outweigh security concerns around payment (27%) and personal (26%) information, per the survey’s results, though other research suggests security concerns are still prevalent.

      Related: US E-Commerce Metrics, by Device, in Q1 2015

        About the Data: The Jumio data is based on a survey conducted by Harris Interactive from June 18-22, 2015 among 2,019 US online adults ages 18 and older.