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SVOD Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV

Research has shown several times that subscription video-on-demand (SVOD) services tend to act as a complement to – rather than a replacement for – pay-TV. However, with a sizable share of Millennials identifying as cord-nevers (having never subscribed to pay-TV), new research from The Diffusion Group (TDG) finds that SVOD services are indeed having an […]

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US Paid Music Streaming Subscriptions Double Y-O-Y in H1

The number of paid subscriptions to on-demand music services has grown to 18.3 million in the first half of this year, more than twice the amount from H1 2015, according to [pdf] the Recording Industry Association of America (RIAA). First-half revenues from paid subscriptions also soared, more than doubling to surpass $1 billion for the […]

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Word-of-Mouth Key Influence in Business Software Purchase Decisions

Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software, according to recent research from HubSpot. Indeed, respondents to HubSpot’s survey ranked word-of-mouth referrals as their top information source when making business purchases.

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Mobile Overtakes Desktops in Online Video Plays

Mobile devices have reached yet another threshold (after recently hitting e-commerce and digital media consumption milestones), according to the latest quarterly Global Video Index [download page] from Ooyala. The report shows that mobile accounted for a majority (51%) of video plays on Ooyala’s platform during the quarter, marking the first time that mobile devices have […]

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US Adults’ Trust in Mass Media Plunges to Another Low

Only about 1 in 3 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey. That’s the lowest level in the history of this Gallup survey, which has been fielded annually since 1997 and stretches back to 1972. This year’s figure represents a precipitous 8-point […]

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