The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates (via Direct magazine).
According to eROI’s Q3 data:
Time of Day
As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 PM), there’s a marked upward trend as time passes, eROI said. That is, both open and click rates gradually increase:
Benchmarks for various industries targeting consumers varied significantly in the third quarter, eROI found:
The Q3 report is available via eROI’s Resource Center (see “Quarterly Studies” section). Also see the second-quarter study results: “Wednesday Hump Applies to Emails, Too.“
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