Consumers both want and expect online merchants to provide personalized experiences and product recommendations based on shopping behavior, according to a MyBuys/e-tailing group survey of 1,345 online consumers.
Among the highlights of the findings:
“Our research shows that consumers value the convenience, time savings and ease they get from a more relevant interaction with a merchant,” said Lauren Freedman, president, the e-tailing group.
However, most merchants have not yet made the technology investments necessary to create effective personalized product recommendations, MyBuys noted.
From one-on-one interviews with 24 merchants:
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.