How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories.
Overall, a majority of sharing events took place on a smartphone or tablet during Q3, with this threshold first having been passed in the first quarter. The data provided by ShareThis examines 11 content categories across smartphones, tablets and desktops, deriving an index representing the relative difference between sharing activity on those devices and overall sharing activity within a specific category. The results show that:
The data indicates that for the most part, content sharing tendencies tend to align on smartphones and tablets (to varying degrees) across most categories, save for shopping, where smartphones are less used for sharing and tablets more so. That’s not too surprising, given that tablet users tend to be more comfortable than smartphone users shopping on their devices.
Interestingly, ShareThis’s latest report indicates that sharing on mobiles is much greater in the week before and after a major event, and that 85% of all sharing occurs on mobile devices in the 24 hours surrounding such an event. Other notable takeaways from the study include:
About the Data: The data is based on consumer sharing behavior from July to September across the entire ShareThis network, which covers 450+ million unique users, 2.5 million sites and apps, 120+ social channels, and desktop and mobile devices.
Topics: Alternative Connected Devices, Boomers & Older, Business-to-Business, Connected Device Comparisons, CPG & FMCG, Government & Politics, Media & Entertainment, Mobile Phone, Online, Pharma & Healthcare, Retail & E-Commerce, Sports, Tablet, Technology, Youth & Gen X
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