Smartphone penetration stood at roughly 60% of the US mobile market in Q2, according to recent reports from comScore and Nielsen. That still leaves a sizable 40% chunk of the mobile market that hasn’t yet made the switch. So who is still using a feature phone? The demographics of the feature phone user are broken down in a new study [download page] released by Jumptap. As one might expect, the typical feature phone user tends to be older and come from a lower-income household.
Data from Jumptap and comScore suggests that almost half of feature phone users in the US are aged 55 and older, with one-quarter of users belonging to the 65+ group alone. By contrast, just 24% of users fall in the under-35 age bracket.
When it comes to household income levels, fully 43% come from households with annual income levels of $20,000 or less. Less than 1 in 5 feature phone users have annual household incomes levels of $50,000 or higher.
The data also indicates that feature phone users are more heavily concentrated in the South than any other region, and skew slightly male (53%). Roughly three-quarters of feature phone users are customers of T-Mobile (42%) or Cricket (34%).
Turning to connected devices, the report shows that between July 2012 and July 2013:
About the Data: he Jumptap MobileSTAT reports mine large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.
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