Who Owns Smart Home Technology?

ColdwellBanker-Smart-Home-Tech-Ownership-Demographics-Jan2016Source: Coldwell Banker

    Notes: Close to half (45%) of American adults either own smart home technology or plan to invest in it in 2016, according to a survey conducted by Coldwell Banker. Among the one-quarter who currently own smart home technology, Millennials (18-34) comprise the largest share, at 44%, followed by Gen Xers (35-54; 33%) and those aged 55 and older (24%). Smart home technology adopters also skew more male (57%) than female (43%).

    Youth and males have been found to be early adopters of other technology, such as QR codes and ad blocking software.

    However, the Coldwell Banker survey cautions that certain products – such as smart temperature products – are catching on more with older than younger smart home product owners. And there doesn’t appear to be much of a difference in smart home technology adoption when comparing the $50-75k and $75-100k household income brackets.

    Of note, some 44% of smart home technology adopters are parents with children under 18 years old.

    The most popular type of smart home technology already owned is smart entertainment such as smart TVs and speaker systems (by 44% of those with smart home technology), followed by smart security (31%) and smart temperature (30%).

    Smart home devices were the most common emerging technology product planned for purchase this past holiday season, per a Consumer Technology Association survey.

      Related: Smart TVs Now in Almost 1 in 5 Households

        About the Data: The Coldwell Banker data is based on a survey of 4,065 US adults (18+), among whom 1,009 own at least one smart home product.

        For the purposes of the survey, “smart home technology/products” were defined as products or tools that aid in controlling a home’s functions such as lighting, temperature, security, safety, and entertainment, either remotely by a phone, tablet, computer or with a separate automatic system within the home itself.