Email is a powerful form of brand communication and a key purchase influencer. But despite its effectiveness as a digital marketing tactic, many marketers struggle with low subscriber engagement rates, and only half of an average email list is active. So how can email marketers take the first step to conquering the inbox by driving more opens? A new MarketingCharts Debrief, “Why Consumers Open Brand Emails,” provides insights.
Based primarily on survey research conducted by MarketingCharts among brand email subscribers, the Debrief: provides an overview of email’s influence among consumers; measures subscribers’ attitudes to email marketing; and examines the reasons why various subscriber segments open brand emails.
In so doing, the Debrief answers key questions, such as:
The Debrief – available here – provides actionable data for marketers in a concise, accessible format that features 22 charts and tables.
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